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Insights from the Creativity in Education Summit
Recently, I attended the Creativity in Education Summit at the UNESCO International Institute for Educational Planning and OECD headquarters in Paris, organized by the Global Institute of Creative Thinking.
It brought together a global and diverse group of education leaders, policymakers, researchers, and innovators to discuss the critical role of creativity in shaping the future of education. With a focus on reimagining traditional learning environments, the summit addressed the challenges and opportunities for integrating creativity into global education systems and presented projects from different countries that are already adapting education to foster innovation, problem-solving, and critical thinking in the face of rapid social and technological changes.
During the event, I had some insights that I considered key to rethinking Creativity in Education. I’d like to share them here with you in the hope that they can be food for thought and lead to new reflections and inquiry.
1 – Creativity “toolkits” and assessments will not make a difference to already overloaded teachers and overcrowded curriculaIf you talk with any teacher, chances are that they will tell you that they are burdened with heavy workloads. In the rush to address all the demands of packed curricula, the introduction of creativity tools, techniques, methodologies, frameworks, and assessments can easily be seen just as another task to the long to-do pile. Also, if students’ fate depends on their standardized test scores, teaching creativity is ludicrous.
In other words, if we do not address the root causes for the absence of creativity in the classroom, such as lack of time, support, and space for flexibility, it won’t change much. For creativity to flourish in classrooms, systemic changes are necessary. Creativity should not be an add-on but integral to the curriculum and embedded in a way that reduces teachers’ burden rather than increasing it.
So, how can creativity be integrated in a practical way in the classroom without overburdening teachers?
2 – Schools have little incentive to change since education is mandatoryBe honest: would you change the way you do things if, despite the quality of your product or service, clients keep coming in by the thousands?
In most countries, if not all, education is mandatory (thankfully!). However, it creates another problem: schools may not face the same competitive pressures that businesses do, where poor service may lead to losing customers, resulting in schools’ resistance to innovation or improvement because their “clients” do not have another option if not accept it as it is. If we want real change, it may need an external push—whether through policy, community demands, or creating more avenues for student, parent, and teacher feedback.
What mechanisms can be introduced to incentivize schools to innovate and improve the quality of education?
3 – Students do not have many options for learning formats besides traditional schoolingYou probably met some colleague that was “not made for school”. But this same colleague may have thrived if another learning format were available for choosing (or at least experimenting).
Henry Ford famously said that “any customer can have a car painted any color that he wants so long as it is black.” In the same sense, most formal education still follows the 19th-century model: a teacher lectures, students take notes, and exams measure success. This old structure may have been powerful in the past, but it does not address today’s needs anymore. As pointed out in the insight above, schools’ “clients” such as students and parents have few learning options available, if any. The same goes for teachers. We should expand educational choices to include various formats, such as project-based learning, collaborative problem-solving, or hands-on experimentation, giving students and teachers more control over how they engage with learning.
How can schools diversify learning formats to offer students alternative pathways to traditional schooling that better support individual learning styles?
4 – Learning is (mainly) social, so incorporating creativity in education doesn’t need to be that complexCreativity doesn’t always need fancy tools, exquisite frameworks, or fancy lesson plans. In a recent research conducted by my colleagues and I, we observed that fostering a positive and supportive learning environment where students feel free to explore, experiment, and learn at their own pace is essential for creative behavior.
As a professor once told me, doing the simple is the hardest thing, and achieving the simple without being simplistic needs extra effort. So, in order to incorporate creativity in education, it requires a simple shift in mindset: from viewing education as a rigid process of knowledge transmission to seeing it as a dynamic, collaborative, and social activity, where the role of the teacher becomes that of a facilitator instead of the holder of knowledge.
So, how can schools create simple yet effective environments that nurture creativity through social interactions and self-paced learning?
5 – Creativity is an abstract concept, so the focus should be on the skills that potentialize itIf you think about it, creativity is an abstract concept—or an ideology, as Prof. Michael Hanchett Hanson likes to say—and as an abstract concept (like freedom, justice, or beauty), people may adapt it to different situations or contexts.
When it comes to Education, rather than focusing solely on creativity as an abstract end goal (creative to whom?), which can be tricky to control or even measure its full spectrum, educators should focus on fostering the skills that potentialize it—such as critical thinking, risk-taking, perseverance in the face of setbacks, flexibility, and tolerance for ambiguity, to cite a few. When students are encouraged to inquire, challenge assumptions, and push through difficulties, creativity becomes a natural byproduct of the educational process. In other words, creativity shouldn’t be an adjective for specific tasks or lessons, but a collateral of good education.
How can educators shift the focus from creativity as an abstract goal to fostering essential skills like critical thinking, perseverance, and flexibility, which naturally support creativity in the learning process?
6 – Focusing on idea generation and divergent thinking is not enough to promote creative behaviorIdea generation and divergent thinking may be seen as crucial aspects of creativity, but it’s not the whole picture. If we want to promote creative behavior in our students, we need to give them time to think and space to sit with ideas, reflect, experiment, and figure things out on their own.
Education systems often prioritize efficiency and quick solutions, but creative thinking requires a deep engagement that only comes with time. Instead of rushing students through assignments and jumping from one “creative solution” to another, we should allow them to explore different paths, make mistakes, and learn through trial and error. Therefore, the focus should shift from immediate “visible” outcomes to long-term cognitive and socioemotional development.
How can education systems allow students more time to reflect and experiment, promoting deeper creative engagement and evaluating long-term achievements?
7 – Problem-solving is a great way to develop creativity, but the type of problem mattersProblem-solving and creativity often walk side by side. However, it concerns me which kind of problems we are giving our students to solve, since we may be giving only the ones we think are important. While societal problems like climate change, hunger, and poverty are “everyone’s problem”, students must also have the space to work on problems they think are important, ensuring that they have a voice in the problems they are solving.
If we only present them with predefined problems, we may end up with students incapable of thinking critically about their contexts. They need the opportunity to identify and work on problems that resonate with them. Ownership over the problem construction process is key to creative work.
How can educators balance guiding students toward societal issues while ensuring students have the autonomy to solve problems they identify personally as important?
8 – There is an art bias in creativity, but it should be about “thinking like an artist” and not just “making art”Creativity is often mistakenly equated with artistic expression. However, what it needs is not just “making art” but rather thinking like an artist. Quite often, artists follow a hunch, without really knowing where it will lead them. Artists experiment and try things out to see what happens, embracing uncertainty.
Traditional Education prioritizes knowing the answer over the process of discovery, and not knowing where you are going is not a desirable situation. But this could be exactly what we might be missing: let ourselves follow a hunch (or even have one) wherever it leads us. This artistic mindset—one of curiosity, exploration, and risk-taking—can be applied across all disciplines and potentialize creative behavior.
Cultivating an environment where students feel comfortable with not knowing where their exploration will lead them can do wonders in the learning process. This embrace of uncertainty is where creativity takes root, and artistic thinking may aid us in this process better than any other thinking style can.
How can we shift the narrative around creativity to focus on the process of “thinking like an artist” rather than confining creativity to artistic disciplines?
9 – The OECD Summit may have missed key voices in educationWhile this Creativity in Education Summit brought together policy-makers, researchers, and heads of educational institutions, it may have missed the perspectives of other key pieces of this educational puzzle that were not in the room: students, parents, and teachers.
To make meaningful changes in education, we need to hear from a wider range of voices and understand how they participate in our learning ecosystems. Including students in these conversations would provide insight into what works and what doesn’t from the learner’s perspective. Parents could bring valuable insights about the home-learning environment and the skills students need to thrive in the real world. Finally, teachers can make vital contributions to educational reforms by sharing their hands-on classroom experience, offering insights into effective strategies for diverse learners, and shaping practical, realistic policy recommendations that reflect classroom dynamics.
How can we include more voices from students, parents, and teachers to drive more holistic reforms in education?
The insights from the Creativity in Education Summit offered valuable directions for rethinking how creativity is approached in education. However, to foster meaningful change, we need broader participation from all those who make the education system happen.Therefore, I would like to invite you to join this conversation. How do you see creativity evolving in education, and what steps should we take to make it an integral part of the learning process?
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Budgets of Flexibility
Creativity requires not just a “high level of art” (i.e., expertise), but also being up to date with the “state of the art” in your field in order to make an effective and relevant contribution.
In the eagerness to “be creative”, most people forget the effort required to make this contribution. For example, although we consider people like Charles Darwin and Isaac Newton to be geniuses, we ignore the fact that it took both of them more than 20 years to make their new “art” work.
The famous phrase “genius is 1% inspiration and 99% perspiration” (the percentages can vary by 2 points more or less), normally attributed to Thomas Edison, poorly portrays the effort required for creativity. For this effort to be sustainable over time, we must consider what Prof. Michael Hanchett Hanson called in his forthcoming book, Creative Work and Distributions of Power, the “budgets of flexibility”.
As he explained, we need to consider three different aspects:
- First, the relations between components of any system worked within budgets of flexibility, and over/under spending over long periods would stress the components.
- Second, the people involved. They need to be wise in prioritizing the long-term commitments as well as the needs of their larger environments.
- Third, the ecologies of ideas. Attention to the needs of larger systems draws on unconscious sensibility but also requires conscious awareness when using ideas. The ecology of ideas works like evolution; whether an idea survives depends on its repetition and its relation to other ideas.
In short, and for the effect of the point I’m trying to make here, each person can be flexible in situations outside their comfort zone for a certain amount of time, which can vary from situation to situation.
For example, if you have to learn how to use a new software at work, this will be uncomfortable for a while until you master it, and will therefore take up little of your budget. Now, if that software changes every week and you have to learn everything from scratch again and again and again, one day you won’t have the patience or energy to deal with it. The same goes for small situations that accumulate. You will spend a bit of your budget on each one, making it unsustainable to keep up with them all at once.
Many have experienced that during the pandemic. From one week to the next, our lives were turned upside down and we had to deal with many things at once, like family, health, work, sanity, etc. For those who were already at the threshold of the budget of flexibility (which has unfortunately become the default mode for most people), the pandemic was the final blow. And when the budget runs out, the symptoms are high stress and, eventually, burnout.
Therefore, having a low flexibility budget makes it impossible to devote yourself to any creative activity.
But that’s only part of the problem.
In today’s Attention Economy, getting around all the distractions has become one of our biggest challenges. Creativity demands time, which quickly runs out when “just 5 minutes” on social media costs us an hour. The search for entertainment, powered by algorithms and AIs, keeps us anesthetized until we realize that the day is over and it’s time to go to sleep -to do it all over again the next day.
Creativity goes far beyond the simple generation of ideas. You will need to know how to manage your resources (flexibility, attention, and time, to name a few), as well as how to put in effort and intention for prolonged periods of time until you finally get meaningful work done.
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How boredom moves the world
[This text is part #2 of the trilogy I wrote with my dear friends William Barter and Mirian Rodrigues. The idea for exploring these topics further came from our podcast episode together. You can read the full text of part #2 in Portuguese here.]
Technology has undoubtedly made us less susceptible to boredom. Any idle moment has been replaced by the scrolling of a screen, whose main function is to keep us entertained.
In his controversial article Quit Social Media, published in 2016, Cal Newport commented that “at the time, in response to my critique, it felt like a cultural immune reaction. The idea of completely moving away from powerful new tools like social media was simply not acceptable. (…) The use of the phrase ‘quit social media’ in the title of an important publication was like a temporary glitch in the matrix that needed to be quickly corrected and then explained.”
But the immune system of “entertainment at any cost” has been fighting boredom for a long time. As communication theorist Neil Postman explained in his book Amusing Ourselves to Death back in 1992, the struggle between technology and traditional values has been resolved, with technology emerging as the clear winner.
The result has been the submission of all forms of cultural life to the sovereignty of technology. For example, it’s not hard to see 2-year-olds today with tablets in hand to keep themselves entertained at family dinners, where the smartphone is the main guest. “Once a technology is accepted, it fulfills its role: it does what it was designed to do,” Postman wrote, “our task is to understand what that design is, in other words, when we admit a new technology into the culture, we must do so with our eyes wide open.”
So, it takes an initial effort to resist the urge to turn to our pocket boredom-killer in favor of something that may not be so pleasurable initially, but which can be much more rewarding in the medium or long term: thinking.
Reflecting on the questions we want to answer can provide interesting answers for both our personal and professional lives.
But what would be the “price” to pay for having to deal with boredom?
As I’ve argued elsewhere, you must both restrict yourself to freedom and balance the relationship between autonomy and dependence.
For author George Dyer, “films and books make us think that there will be certain moments in our lives when, if we can make some grand and unique gesture of renouncing or defending a certain principle, we will be liberated, free. But there’s no escaping everyday life. In fact, it takes a daily effort to be free. Being free is not the result of one decisive action at one time, but a project to be constantly renewed.”
Dealing with boredom is the same thing: a project to be constantly renewed. Only, in accepting boredom, the real question is not to be free from what, but to be free for what.
Moments of boredom will always exist. This means that embracing boredom means choosing the freedom to reflect and/or devote yourself to other things. So, it’s up to you to make a conscious daily decision about where you’re going to spend your time.
Less screen time to avoid boredom equals more time to devote to what really matters.
As psychologist Howard Gruber has argued, meaningful work depends on how we reorganize our resources. Therefore, the “freedom for what” is our autonomy, and the “constraints” are our dependencies.
Our freedom is negotiated daily, balancing the autonomy-dependence relationship so that we can devote ourselves to what is most important to us. In other words, giving up the entertainment of technology in order to face boredom will always be a trade-off (“Do I want to give up X for Y?”).
So, know what questions you’re trying to answer and be ready to free yourself from certain dependencies to ensure maximum autonomy in learning to deal with boredom.
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Attention Shortage
[This text is part #1 of the trilogy I wrote with my dear friends William Barter and Mirian Rodrigues. The idea for exploring these topics further came from our podcast episode together. You can read the full text of part #1 in Portuguese here.]
The current generation of the Creative Economy is based on doing and led by the makers. The democratization of personalization, greatly stimulated by the Internet, was also, in a certain way, the democratization of creativity. Now we all have the means to make and create. For example, we can identify the growing popularity of DIY (Do It Yourself) culture, as well as fast and free access to tutorials, materials, and educational content on different digital platforms.
Shifting the focus from the product to the creative process was the great leap of this generation.
However, what we are now more obviously persuaded to consume are the means to create. As Kirby Ferguson, creator of Everything is a Remix, once said, “we want the same, but different”. In the age of the Creative Economy, creating has become a lifestyle, packaged as an experience. Unfortunately, so much creation has left us blind to what really matters. “Doing for the sake of doing” and “doing more and faster” keep us anesthetized and inattentive, while giving us the illusion that we are being productive. Without realizing it, we keep creating more of the same, but different. It doesn’t matter how many cat videos you’ve seen or created – there’s always room for more.
At the same time, we see a growing concern about the impact of our attitudes and creations. Just creating is not enough – we also need to ask ourselves why it matters. But the answer to this question has been forgotten and its responsibility transferred to algorithms, which now tell us what should and shouldn’t be created.
Undoubtedly, this process of shifting the focus from the product to the process was important in gaining more autonomy and freedom to create. However, in this new era in which social responsibility is essential for the development of creativity, the need to evaluate our creations is once again of the utmost importance and can no longer remain exclusively in the hands of algorithms.
But this evaluation shouldn’t only take place at the outcome; it must take place throughout the process, from identifying and analyzing the problem, proposing possible solutions, and, finally, accepting or rejecting these solutions. In other words, creativity is the consequence of the continuous evaluation of the creative act by the individual and, subsequently, by the group. From this point on, we need to practice what I have called deliberate experimentation: our intention must be oriented towards experimentation, self-evaluation, and learning, and our attention oriented towards both processes and results.
Furthermore, with the emergence of complex environmental, social, and humanitarian issues, the mind of a single individual doesn’t seem to be enough to meet these new technological demands. So, with the maker generation, we have creativity as a social construct. It is integrated into the thinking of culture and society, actively collaborating in its construction through creative ecosystems.
We always build using what is already available. We create new technologies using technologies that already exist and, by doing this, we grow exponentially. The same happens with the development of ideas and concepts since they come from existing knowledge. It’s no different with creativity; we’re building on the shoulders of giants.
We experience the contradiction of keeping what we already know the way it is, while, at the same time, yearning for novelty and change. But this conflict between being conservative and disruptive is what makes the wheels of culture and society turn. As much as we like what creativity symbolizes today, we need to accept the fact that, like everything else on the planet, it is also constantly changing.
In the words of actor Joseph Gordon-Levitt, “There’s a more powerful feeling than getting attention: paying attention.” Therefore, our attention must turn to the impact of our actions and creations, to stimulate attitudes that promote social and cultural development. Creativity is not only responsible for personal self-realization but is also the fruit of social interactions.
Creativity will only be fulfilled when we are able to cultivate ecosystems of questioning minds, where the exchange of ideas and the construction of knowledge are its most valuable assets.
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Technology is making us boring
As the words come to my mind, I write this article using my computer. Also, sometimes I translate my thoughts using an AI tool to find better words to enrich the text. Then, I publish it and share it with people all over the world via social media platforms. Just for the brief life of this small piece I just composed, technology is all over the place to help me make it happen.
When it comes to new technology, I believe it is only natural for one to think: “how these technological tools can help me think and improve the quality of what I do?”. We have been doing this for a long time -especially in science- but couldn’t we have gone too far?
Recently, I came across this post from Patrick Ryan, where he argued:
[In basketball], when you run the numbers, the only places it makes sense to take a shot from are outside the D (3 points) or right next to the basket (2 points). As a result, nowadays every team in the NBA plays basketball this way. But it is not just basketball (or, famously, baseball) that has adopted “moneyball”. Like an incredibly contagious virus, the philosophy of moneyball has rapidly spread, infecting the entirety of human culture. In 2022, the 10 most popular films in the world included eight franchise sequels (Top Gun, Jurassic Park, Avatar, Minions, a Shrek spinout, three Marvel movies), and a rehash of Batman. It’s the same story in music. The music industry has been getting steadily more data-driven (read: boring) since the early ‘90s. Studies indicate pop hits are getting more similar over time. Country is fast becoming one of the most popular music genres in the world, and it all sounds the same.
In Formula One, teams’ engineers collect 30 megabytes per lap of live stream data generated by the car while it’s running, and two or three times more is downloaded from the car once it hits the pits -what can easily reach a terabyte of data per race. However, teams got so good at building cars that F1 became boring due to its predictability and lack of competitiveness –Lewis Hamilton’s words, not mine. In short, the best tech wins.
In the eagerness to get it right, or to win, or to be better, we have delegated most of our lives to technology. In a data-driven society, the unpredictability of human thought and the imperfections of human actions became undesirable. In other words, you can make a thing so perfect that it’s ruined. But the real problem with this data-driven approach is not actually what we can do with the data, but what we miss because of it.
During World War II, fighter planes returned from battle with multiple bullet holes. Upon landing at the base, these aircraft were analyzed to understand which parts were most commonly hit by enemy fire to strengthen armor and to reduce the number of planes shot down. Interestingly, while some parts were riddled with holes, others were largely intact.
That’s when mathematician Abraham Wald pointed out that maybe there was another way to see it: the reason certain areas aren’t covered in holes could be because the planes that were shot in those areas didn’t come back. This realization led to the reinforcement of armor in the parts of the plane where there were no holes and, consequently, reduced the number of planes shot down.
So, could we have been adding armor to the wrong places when it comes to technology?
In 2020, a mysterious account reached an impressive 800K followers on TikTok by posting videos of sink reviews. Dean Peterson, a filmmaker from NY and the face behind the account, said that what started as an alternative to dealing with pandemic times quickly became an obsession on social media. “What was really weird was when it started to get media attention”, he recalls, “there were articles in Curbed, Apartment Therapy, Time Out, The New York Times. Even Drew Barrymore’s show emailed me.” But commenting on his relationship with the algorithm, he said:
I had this fun, creative outlet where I could review sinks using the same criteria and vocabulary that you might use to review a piece of art. But as time went on, I started getting a little burnt out. Nobody was forcing me to do them every day; that was something I imposed upon myself. But it slowly started to dawn on me that if you don’t feed the TikTok beast consistently, that the algorithm begins to turn its back on you. I knew that it was really over for me when doing them started to feel like work.
Sadly, this is not an isolated case. Out of personal curiosity, I’ve always followed up with people who became famous doing what technology told them would work (a.k.a. “trends”) basically to see what’s next. It turns out, most if not all had the same end. When technology becomes our boss, it is easy to get stripped away from all the pleasure and personal fun for the sake of getting better numbers. As Patrick Ryan argued:
Thanks to short form video on TikTok, Youtube and Instagram, you are now fed a constant, frustratingly addictive stream of the-same-but-slightly-different video clips whenever you open your phone. Algorithms optimize [what] they know you’ll like just enough to keep watching. As AI becomes more ingrained in our culture, the media we create and the very paper we write on gets embedded with universal, data-driven, computer generated “intelligence”. This can almost wholly replace human curation, creation and even relationships.
Put differently, what used to be a human role to both create and curate their work, technology slowly took over these responsibilities and now we are its manual labor and the tools doing its bidding.
I argued elsewhere about the importance of doing meaningful work, and one thing that became clear to me after all the fuss around AI is that machines think differently than us, with different goals and values, but putting our work in their hands will eventually end badly for us. Cases of depression and burnout have skyrocketed in the past years, and I can’t stop wondering if behaving like machines is not at the heart of the problem.
Maybe it is time to rethink what we really want to accomplish with the help of technology. As an educator myself, I believe that if we ever want to change this scenario, the best way to do it is to incorporate the conscious use of technology in Education. As Professor Boris Steipe from the University of Toronto put it:
It’s up to us as professors to provide an education that remains relevant as technology around us evolves at an alarming rate. If we outsource all our knowledge and thinking to algorithms, that might lead to an unfortunate poverty in our curiosity and creativity. We have to be wary of that.
Also, in Neil Postman’s book The Surrender of Culture to Technology, he proposed 7 questions we should ask when developing new technology:
1. What is the problem to which technology claims to be a solution?
2. Whose problem is it?
3. What new problems will be created because of solving an old one?
4. Which people and institutions will be most harmed?
5. What changes in language are being promoted?
6. What shifts in economic and political power are likely to result?
7. What alternative technologies might emerge from this?So, when evaluating a new technology, we should reflect if it is really needed or useful at all, and if by eliminating the human element we do not replace or disrupt anything good that already exists, and this includes family and community relationships.
When it comes to using tech, do not lose focus on one thing: YOU are the keeper of ideas, historical memory, compassion, context, and hope, that the algorithm cannot understand and technology cannot automate. So do not forget to act like it.
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The beauty of what we don’t know (yet)
In 1637, while studying Arithmetic books, mathematician Pierre de Fermat had an insight that led him to analyze the Pythagorean Theorem from another perspective. It states that the sum of the areas of the squares on the legs equals the area of the square on the hypotenuse, described in the equation x²+y²=z². But what if we raised it by a number greater than 2? At this point, Fermat wrote in the book’s margin: that the equation xn+yn=zn has no integer solutions for n>2. I have found a wonderful demonstration, but the margin of this book is too small for it.
There is no record of what the proof proposed by Fermat would be. However, a simple statement in the corner of the page gave rise to one of the greatest mysteries in mathematics, known as Fermat’s Last Theorem. What fascinated mathematicians over the centuries was the simplicity of the statement and the idea that there was a solution, but no one has been able to solve it. Given its complexity, most mathematicians thought such proof did not exist or was simply impossible to solve. After many unsuccessful attempts, the theorem fell by the wayside as other important questions in mathematics arose.
In 1963, Andrew Wiles was just ten years old when he found a copy of Fermat’s Last Theorem book in his town library. He was intrigued by a problem that even he could understand but that no one had been able to solve in over 300 years. “I knew at that moment that I would never give up. I had to solve it,” he said. Andrew grew up and devoted himself entirely to Mathematics. He majored in mathematics at Oxford and completed his Ph.D. at the University of Cambridge. Today, Wiles is a research professor at the Royal Society at the University of Oxford.
After more than 30 years of study, in 1995, Andrew Wiles finally proved the theorem, ending this nearly 400-year-old mystery. His curiosity guided him through all these years and, thanks to this passion for the challenge, he remained steadfast throughout the journey. Reaching this result was not only the highlight of his career, but also the culmination of a 10-year-old boy’s personal journey that began three decades earlier. The discovery won Wiles the Abel Prize in 2016, considered the Nobel Prize in Mathematics, in addition to generating one of the most complex areas of Number Theory and considerable advances in the field of Mathematics.
But the question remains: did Fermat really have a solution to this theorem? We will never know. However, it is believed not. To arrive at the result, Wiles used the ideas of dozens of other mathematicians of the 20th century, and even today, it is believed that only a tenth of the mathematicians in the world can fully understand Wiles’ solution.
Wiles could not rely on previous concepts as there was no correct answer to this situation. No one knew the answer, or even if there was one. When asked how he got the inspiration or ideas to solve this age-old problem, Wiles replied, “[I] tried to find general patterns. I did calculations that explained small math results to me, then tried to fit these calculations into my idea. Sometimes this would lead me to consult some books to see how something similar had been done. Other times, I had to make modifications and do more calculations. But I realized that these calculations had never been done before, so I had to work on something totally new.”
Just like Andrew, I’ve been always fascinated by things I don’t know. Curiosity has been a good friend, and sometimes I think it is important to just let yourself go and pursue questions made by your curiosity -even if they seem useless.
As I argued elsewhere, learning normally comes from questions we ask about the world around us. Also, with computers getting better and better at giving answers, we need people who know how to ask good questions.
The writer Pico Iyer put it differently:
“At some point, knowledge gives out. (…) [But] I don’t believe that ignorance is bliss. Science has unquestionably made our lives brighter and longer and healthier. (…) The opposite of knowledge, in other words, isn’t always ignorance. It can be wonder. Or mystery. Possibility. And in my life, I’ve found it’s the things I don’t know that have lifted me up and pushed me forward much more than the things I do know. It’s also the things I don’t know that have often brought me closer to everybody around me.”
Questions, after all, open more doors than answers ever could.
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Want to go beyond great? Get a mentor
How do professionals get better at what they do? And how do they go beyond great?
I hear this kind of question a lot. By far, the most common answer is by practicing. But practice alone, even if deliberate, will not make us exceptional. We can always explore different techniques, read uncountable books, apply to training programs (both academic and professional), and so on.
But is this enough to be really great at something?
For example, I studied by myself for many years. I read a bunch of books, took classes in academic creativity programs, and discussed ideas with other experts that I admired. It’s not like I felt that I knew everything -because I knew that I didn’t-, but I thought that I knew enough. When I started at the PhD, it was clear to me how much I didn’t know, but especially how much was left to be learned -and having a mentor was key for my improvement.
Practicing is just a form of our own struggle to develop expertise, which is how we improve in the face of complexity -or don’t. But eventually, we will reach a limit from where we can’t go further on our own. In other words, we stop getting better.
In his TED talk, the surgeon Atul Gawande pointed out two views about this:
“One is the traditional pedagogical view. That is that you go to school, you study, you practice, you learn, you graduate, and then you go out into the world and you make your way on your own. A professional is someone who is capable of managing their own improvement. [The teacher] inculcates in them habits of thinking and of learning so that they could make their way in the world without them. Now, the contrasting view comes out of sports. And they say, ‘you are never done, everybody needs a coach.’ Everyone. The greatest in the world needs a coach. [But the most common idea is that] expertise means not needing to be coached.”
So, why do you need a mentor? Isn’t discussing ideas with other experts enough?
When we talk about expertise, it’s how good we are going to be that really matters.
Being part of a group or community of experts with whom you can share ideas is a great thing, indeed. The problem is that it is not enough if you want to go beyond great. Dave McAlinden, director of Instructional Design at Columbia University, explained that experts understand and apply concepts without thinking about them. Although this is fantastic for their own use of that knowledge, it doesn’t necessarily translate well for teaching.
Whether you are aiming for professional eminence or to simply be able to do a more meaningful work, we need to balance study and practice and, eventually, count on a mentor to overcome learning barriers along the way. People need challenge and support to develop expertise.
Even being an experienced and respected surgeon in the medical community, Gawande went through this very same issue. Until he decided to ask a former professor of his who had retired to come to his operating room and observe him. After a year of having a mentor, he certainly felt the difference in his medical practice. In his words:
“There are numerous problems in making it on your own. You don’t recognize the issues that are standing in your way or if you do, you don’t necessarily know how to fix them. [After a certain level of expertise,] it’s the small things that matter. It was a whole other level of awareness. What great coaches do is that they are your external eyes and ears, providing a more accurate picture of your reality. They’re recognizing the fundamentals. They’re breaking your actions down and then helping you build them back up again.”
You need to learn and deliberately practice many things to be a doctor, a lawyer, a carpenter, or a musician. But knowing many things only helps you to arrive at more ignorance, that is, in what you know you don’t know.
What is fascinating about expertise is not what we have already done or know, but the questions that remain to be asked. You must be consciously ignorant. And a mentor is the best way to not lose sight of it.
So, why not have a mentor to aid you in asking the important questions?
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If you value your time, read this (and if you don’t too)
Time is our most valuable resource.
That phrase may be common sense, but unfortunately, we continue to waste it. And not just our own time, but the time of others as well.
But why is time, among so many other resources, the most valuable?
For the simple fact that there is no way to recover once you lose it. Money, fame, purpose, dignity, meaning in life… all these things are recoverable, but not time. We can shorten or expand our perception of time, but we can’t go back.
If we are looking to create a more flexible, collaborative, and people-centered future of work, we need to value and respect time, whether our own or other people’s time. But how to achieve this?
To try to answer this question, let’s consider two types of people:
- who need to respect more other people’s time
- who need to value more their own time.
For the first type, here are three points to valuing others’ time:
1 – Have more patience
Having patience is also having more empathy. When you realize that no one has their whole life figured out, but that people are doing the best they can according to their own level of consciousness – or as Bukowski would say, “nobody really knows what they’re doing either” – life becomes easier for everyone. Do not make other people’s lives harder just because you’re in a hurry.
2 – Think in the long run
Here I relate our lack of ability to think long-term when making our day-to-day decisions. We don’t like to admit it, but we tend to prioritize what’s urgent and not always what’s important. In Flow: the psychology of Optimal Experience, Prof. Mihaly Csikszentmihalyi explains that “unless a person knows how to order their thoughts, attention will be drawn to what is most problematic at the moment.”
Some people call it productivity, but those who have emergencies to solve all day are hospitals. Otherwise, you basically turn “disorganization” into a lifestyle. And we pay dearly for this: with time. Before you want to do everything and let others down, ask yourself: “Will I be able to commit to all this?”.
3 – Asteya
This Sanskrit term is one of the ethical principles of Hinduism and means “the abstinence, in one’s actions, words or thoughts, from the unauthorized appropriation of things of value from another human being”. In other words, “don’t steal”. And it’s not just your colleagues’ lunch, but people’s time as well.
Do you remember that meeting you scheduled, didn’t show up, and also didn’t warn anyone? Do you remember that urgent job you asked someone to deliver because you needed it for yesterday, and then it spent weeks in your inbox as unread? It’s going to hurt, but someone needs to tell you this: you’re appropriating (a.k.a. “stealing”) people’s time.
Now, if you are part of the second type of person, who needs to value your time more and avoid being “robbed”, here are three tips:
1 – Two-Step Verification
People who “steal” others’ time can be sometimes chaotic and disorganized, and they may want to take on more responsibilities and commitments than they are humanly capable of fulfilling. Therefore, a solution is always to send a reminder some time in advance to remind them.
For example, if you have a meeting scheduled with this person at 2:00 pm, send a message at 12:00 pm asking “Is everything okay for our 2:00 pm meeting in Building B (or via Zoom)?”. Make sure that the message has all the information necessary for the meeting to take place. If the person sees your message and doesn’t respond, consider that the meeting might not take place and perhaps better move on. In the worst case, you will be able to prove that you remembered the appointment and sent in a confirmation request.
2 – Respect your own pace
Normally, people who tend to “steal” other people’s time have a rhythm of their own, which can be fast-paced and may not be healthy – not even for them. That’s why it’s important to set some boundaries and not get carried away by the whirlwind of tasks and commitments they want to throw at you. Knowing how to say no without generating conflict is fundamental; the secret is how.
One technique I use is this: The first step is to understand if someone wants you to do multiple things or deliver results within unrealistic timeframes. As this person certainly didn’t stop to reflect on “the time”, it’s worth doing it for him/her. Thus, a way to avoid conflict and get out of the win/win situation is to present possible and more realistic solutions for the tasks or suggest a deadline that does not compromise the quality of delivery and, mainly, of your work.
3 – “So Good They Can´t Ignore You”
This is the name of Cal Newport’s book and I strongly recommend that you read it. The book brings several interesting points to having a healthier professional life, but I want to highlight here the importance of control. For Newport, setting its own time and pace, as I talked about in the previous topic, is essential to establishing that control. But the bargaining chip for gaining control will be the quality of your work – what the author called career capital. In other words, you can only make the rules if people recognize the value of your work.
The key is knowing when the time is right to be courageous in your career decisions. Perhaps someone early in their professional life, or someone who has just changed careers, has not yet accumulated enough career capital to take over. Be patient. This is something you only build over time.
So value yours.
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The real problem with social dynamics
It is common to find some urgent problem out there. It seems that everyone has a very important problem that needs to be solved, preferably now. But this “very important problem” is mostly a one-person issue. If you ever went to a condo meeting you know what I’m talking about.
As a result of this self-focused attention, we are often blind (and deaf) to anything that happens outside our backyard. There is simply no space for other people’s side of the story. And just like that, we fell into a vicious circle: we only fight for our cause, demanding respect and attention from everyone, but we don’t respect or pay attention to anyone.
It is precisely because of this “everyone is busy fighting for something” feeling that Zygmunt Bauman, a Polish sociologist, said that societies have become individualized. As he explains, it is hard for most people to see beyond the near future, leading to disproportional concern with their immediate problems.
But this individualization hasn’t come naturally. For the urban sociologist Ray Oldenburg, our social spaces (both physical and digital), despite their initial intent, do not promote socialization, what he called an inconvenient society. From our urban planning (with “convenience stores”) to our apps that help organize our messy daily lives, “we gain a false reputation for convenience by trying to compensate in little matters”.
Because of individualization, work became a safe place when it came to convenience. In his words:
“Work has a coherence and a simplicity about it and, at work, what one needs on a regular basis is close at hand. The world of work remains intact amid the spread, sprawl, and scatterization that plague the off-work hours. Correspondingly, many find that work is easy, but life is hard” (p.267).
I explained elsewhere about the Autonomy X Dependence relation we have within our social systems. It is impossible to do everything by yourself, so it is of paramount importance to know how to communicate with each other and, above all, to know how to join forces for the greater good. We indiscriminately point out other people’s mistakes but when it comes to presenting a solution all we hear is silence.
“Consensus, if we are to call it that, follows interaction and involvement more often than it precedes it,” explains Oldenburg. “When people are thrown together, they discover much to like, to get attached to, to add to their lives, and to change their minds about. When they are kept apart what does their level of consensus matter?”
In other words, we are shouting and no one hears us because they are shouting too. So, let’s listen more, work on solutions together, and be more patient and socially aware.
Let’s be more “us” and less “me”.
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What 10 years of studying creativity taught me
In January 2014, I had just graduated from college and, like most people who have just finished college, I wasn’t sure what to do next.
The idea of pursuing a career as a graphic designer wasn’t something that I was eager to do. However, throughout college, I had become interested in Photography and Illustration -which could be potential paths to follow next.
Besides the artistic field, I saw another possible path in the field of education. The idea of being a teacher and teaching people made sense to me. So, I decided to design courses with the idea of offering this content in the form of free courses, something that was quite common in higher education institutions in Brazil at the time. It seemed like a good starting point.
In June of that same year, knowing that I had these courses reasonably ready, a friend who worked at an education startup approached me. They had just opened their doors to anyone who wanted to offer workshops. I presented three proposals: Photography, Illustration, and Creativity. All of them were approved, but they only had room for one -and that’s how I started working with Creativity.
Then time went by.
In this last decade, a lot happened, and I had some incredible opportunities and experiences that heavily impacted my work:
- In October 2015, I was invited to speak at TEDx, organized by the University of São Paulo.
- In October 2016, I moved to Oporto, Portugal, for my master’s degree in Creativity and Innovation, where I explored students’ perceptions of creativity in the classroom.
- In June 2022, to celebrate my grandfather’s centenary, I published my first book.
- In October 2022, I started my PhD at the Université Paris Cité (Paris V – Sorbonne) and discussed ideas with many of the best minds in the field.
- In December 2023, my book was nominated for the Jabuti Award, the Brazilian Oscar for literature.
Also, I learned a lot.
So, here are some of the most important lessons on creativity that I learned so far:
- Creativity is the act, not the person. So, the only way to “be a creative person” is to do creative things, repeatedly.
- Creativity is the consequence of the individual’s continuous evaluation of the creative act.
- Creativity is only as good as the time and effort you put into meaningful work.
- Creativity without action is just an idea.
- The basis of curiosity is recognizing what you don’t know. Therefore, creativity develops in those who are passionate about asking questions.
- Creativity is the spark that comes from the clash of distinct pieces of knowledge. So, persisting without understanding will lead to the same result.
- All human inventions are echoes of past creations. Creativity is the same thing that can be done differently.
- Creativity always happens from the micro to the macro, from the present to the future.
- The future is a mystery, the present is uncertain, and the past is obvious. Then, with creativity, any curse in your life can become a blessing.
What are the next steps?
In my recent research, I’ve been pursuing these two major questions:
- How do people share ideas and build knowledge?
- What is the link between Creativity and Meaningful work?
To answer these questions, besides the studies I’m conducting with knowledge workers and entrepreneurs, I’m developing a tool to help professionals navigate their knowledge and do their best meaningful work.
What the future holds we can’t say for sure. So, I can only hope that sharing my discoveries helps you to improve the quality of your ideas and allows you to continue doing meaningful work.
FELIPE ZAMANA
Professor, Escritor, Palestrante e Pesquisador. Seu trabalho visa conectar conhecimento acadêmico e prática profissional pela Educação.
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