{"id":977,"date":"2026-05-12T08:30:00","date_gmt":"2026-05-12T08:30:00","guid":{"rendered":"https:\/\/felipezamana.com\/?p=977"},"modified":"2026-05-02T15:00:18","modified_gmt":"2026-05-02T15:00:18","slug":"thinking-outside-our-heads","status":"publish","type":"post","link":"https:\/\/felipezamana.com\/pt\/thinking-outside-our-heads\/","title":{"rendered":"Thinking Outside Our Heads"},"content":{"rendered":"

I have been investigating creative ecosystems and why people gather around these shared purpose systems for almost 15 years now. As expected, one of the best ways of learning about these ecosystems is by participating in them (but we are all part of several of these ecosystems, whether we want it or not). I have written several op-ed articles and academic papers, created and developed frameworks, and learned alongside outstanding researchers, practitioners, and friends. And yet, I continue to be mystified by it all. Almost every day, I find myself having no answer to even the most basic ecosystem question, and so much about it continues to feel like a big mystery to me.<\/p>\n\n\n\n

Maybe one reason is, as Howard Gruber stated, that every person is a unique configuration of characteristics and contexts, impossible to reproduce in the exact same way. In other words, every person will have access to specific opportunities, by chance or by choice, guiding them toward further specific opportunities. For example, if we try to reproduce the same footsteps of our parents or teachers, they never went through a global pandemic and two major technological revolutions (the internet boom in the 2000s and the rise of AI now) at the same life phase as we did, so it will never be the same experience.<\/p>\n\n\n\n

However, the desire to make our work clearer and repeatable is always there: find a reliable blueprint, replicate it, and build beautiful creative ecosystems effortlessly. This is my dream, too. I have been looking for simple formulas that I can apply repeatedly with the same desired outcome. But, somehow, the notion of creative ecosystems has been resisting all my attempts at wrestling it into definitive form.<\/p>\n\n\n\n

By observing these living systems, it became clear to me that creative ecosystems cannot be reduced to replicable formulas precisely because they emerge from dynamic interactions between individuals, culture, and material actors. However, there are patterns and elements I learned to pay attention to over the years.<\/p>\n\n\n\n

In my creative ecosystems\u2019 framework paper,<\/a> I identified three core components: Person<\/em>, Network<\/em>, and Platform<\/em>. The Person<\/em> focuses on the individuals that are part of the ecosystem, in which their circumstantial roles highlight the distributed and collaborative nature of those systems. The Network<\/em> is about how individuals connect with each other, with shared culture, values, and beliefs forming its bedrock. Finally, the Platform<\/em> is the indispensable infrastructure, the material actors through which its members connect and share knowledge. Together, these three components describe how creativity emerges from dynamic systems.<\/p>\n\n\n\n

In sociocultural theory, culture (i.e., Network<\/em>) and the material actors (i.e., Platforms<\/em>) are central: the idea that artifacts, whether abstract (such as ideas, concepts, theories, and stories) or tangible (such as places, tools, and technologies like AI), help shape how we think and create. Personally, I found it deeply refreshing to try to figure the world out through our hands as much as our minds.<\/p>\n\n\n\n

If we think about it, we may realize that creative processes take shape through interactions with materials, guiding thought in a co-evolving manner. These material \u201cactors\u201d are also a way of transmitting the symbols of culture. For example, indigenous clans from Australia interact with materials through cultural activities<\/a> like carving, painting, weaving, dancing, and any preparations for ritual or ceremony as a way to access and transfer their cultural knowledge. At the same time, when an individual interacts with these culture symbols through material objects, many creative \u201csparks\u201d can occur, such as insights and hunches, in a form of dialogue<\/em> with them. In other words, material actors are always culturally-impregnated<\/em>.<\/p>\n\n\n\n

Professors Michael Hanchett Hanson & Edward Clapp’s concept of biography of an idea<\/a><\/em> illustrates this dynamic: contrary to extraordinary tales of eminent cases of creative individuals, they demonstrated how a particular idea evolves through time, and which contributions by different individuals, institutions, contexts, materials, and all sorts of unexpected events made it possible for that idea to exist.<\/p>\n\n\n\n

Therefore, using the Person, Network, Platform<\/em> framework, I would like to offer three examples to explore the role of culture and material actors in the development of ideas in three different fields: Arts, Science, and Technology. As you will notice, all components are present in all three examples; however, I wanted to make one of them more evident in each.<\/p>\n\n\n\n

Person: <\/strong>Material Actors in the Arts<\/strong><\/p>\n\n\n\n

We tend to focus on \u201ccreative genius\u201d figures rather than everyday creative processes. So, let\u2019s consider one of the best well-documented art cases: Picasso\u2019s masterpiece, Guernica<\/em>. Commissioned in January 1937 for the Spanish Republic’s Pavilion at the Paris Exposition, the mural initially focused on artistic concerns, such as the relationship between life and art, and the artist and his model, as seen in his “The Studio” sketches<\/a>. However, after viewing black and white newspaper images of the horrific Nazi bombing of the Basque town of Guernica, Picasso was filled with rage and experienced a complete change of direction in content and meaning for his mural<\/a>. This external event led the painting to become a powerful commentary on war and terror.<\/p>\n\n\n\n

Picasso incorporated deliberate choices such as the use of black, white, and grey paints, just like the newspaper images, with flaming buildings and crumbling walls representing the destructive power of war. This development signifies a creative expression in a specific cultural setting, with a convergence of Picasso’s previously separate aesthetic and political spheres, allowing him to explore how art can address a national tragedy.<\/p>\n\n\n\n

This case highlights how individual engagement with materials shapes creative outcomes. First, the intent behind the commissioned painting changed after Picasso interacted with the Guernica bombing event. Second, the painting itself became a cultural symbol against war and fascism, being used by the Allies during World War II for fundraising activities. Finally, Picasso thought that people might be interested in seeing the process behind the painting, so he intentionally numbered all sketches and preliminary work in chronological order, becoming cultural symbols of that period.<\/p>\n\n\n\n

Network: Material Actors in Science<\/strong><\/p>\n\n\n\n

Recently, Professor Hanchett Hanson examined the rich scientific contributions of Gregory Bateson<\/a>, where his research spanned from anthropology, psychology, biology, communications theory, and religion, ultimately producing a unified view of an ecology of mind<\/em>. His diverse background led him to a unified systemic thinking that consistently recognized the influence of material actors (i.e., objects, animals, organisms, and physical environments) as integral components of the complex, interlocking systems he studied throughout his life.<\/p>\n\n\n\n

Gregory grew up immersed in the worlds of nature and science. His father, William Bateson, a renowned naturalist who coined the term “genetics,” taught him to look for the same sort of processes in all fields, fostering a “necessary unity” in his thinking. The family, though atheists, read the Bible, contributing to Gregory’s later consideration of the sacred. They also collected and were inspired by art, viewing it as an extension of nature.<\/p>\n\n\n\n

Later on, in his fieldwork with the Iatmul<\/em> people of New Guinea, Bateson studied their rituals. The dynamics he observed in these social interactions were rooted in the tangible expressions of culture. His analysis of this cultural and material enactment contributed to his development of “schismogenesis,” an early attempt to understand feedback loops and look for system governance mechanisms in social systems, even before he had the conceptual framework of cybernetics.<\/p>\n\n\n\n

In his metalogues<\/em> (imagined discussions with his daughter Mary Catherine), Bateson used everyday physical objects to explore complex concepts. For instance, a discussion about why it’s important not to touch things on his father’s desk and why books get mixed up served as a meta-level discussion about systems and entropy. These material actors helped Bateson make abstract ideas more explicit and situated thought processes within relationships.<\/p>\n\n\n\n

Cultural movements of the time also played a role in his work: the 1960s Counterculture and New Age Groups became interested in Bateson’s holistic perspectives outside mainstream science. While not fully aligned with the political aspects of the counterculture, this widening audience pushed his thinking toward topics of the sacred, which he explored in Angels Fear<\/em>, co-authored with his daughter.<\/p>\n\n\n\n

Here, creativity emerges through networks of relationships between people, ideas, and environments. From the academic rigor of Cambridge to the rituals of New Guinea, spiced by the intellectual ferment of his cybernetics conferences, Bateson’s work across these diverse cultural contexts continually informed, challenged, and refined his core belief that dynamic relations gave rise to the world and that there were \u201cno things-in-themselves\u201d. <\/strong><\/p>\n\n\n\n

Platform: Material Actors as Technological Culture<\/strong><\/p>\n\n\n\n

Not surprisingly, technology is also a material actor. When examining the evolution of major trends in creativity research in my first book<\/a>, I identified the latest one as the Creative Economy Generation<\/em>. Beginning right after the opportunities created by the World Wide Web, this generation not only trades in intangibles (e.g., ideas, concepts, and knowledge) and tangibles (e.g., products, images, and fashion) via digital platforms, but also how these creative products are shared is one of the key characteristics of the creative industries.<\/p>\n\n\n\n

In an age of rapid globalization, countries started to recognize the combination of culture and commerce that the creative industries represent. Plus, many of these activities within the Creative Economy have strong cultural roots, such as theatre, dance, music, cinema, visual arts, and literature.<\/p>\n\n\n\n

The Creative Economy generation is also the generation of doers<\/em>. For example, this generation popularized the DIY<\/em> (Do It Yourself) and Maker Culture<\/em> through the free access to video tutorials and educational content on different digital platforms, and the creation of places where people can come together to create, such as Fablabs, Makerspaces, Coworkings, Hackathons, and other co-creation spaces.<\/p>\n\n\n\n

Here, platforms act as the primary material actors structuring creative ecosystems. In this view, the cultural space has expanded to a hybrid physical and digital one (known as \u201cphygital\u201d). These cultural trends, born from technological opportunities where individuals can create together, defined an entire generation. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In short, Picasso\u2019s Guernica, Bateson\u2019s Ecology of Mind, and the Creative Economy generation are examples of how cultural symbols and material actors play a central role in any creative ecosystem.<\/p>\n\n\n\n

For better or worse, contexts are deeply shaped by the materials available at the time, and that is why it is hard to fully predict how things will play out. But understanding how these dynamics work can provide us with a map to navigate our own creative ecosystems.<\/p>\n\n\n\n

The world is too complex to be fully understood, and maybe this is the beauty of it. Despite the infinite configurations that individuals, groups, or entire ecosystems may take, it is the continuous encounter with the world that makes our lives interesting and allows creativity to happen even in the most unexpected places.<\/p>\n\n\n\n

Frameworks like this help us focus our attention on certain elements, making them and their surroundings visible for a deeper analysis and appreciation. After all, thinking happens outside our heads.<\/p>\n\n\n\n

<\/p>\n\n\n\n

This article was adapted from a paper I wrote with Professor Todd Lubart, Xavier Robichaud, and Rasyid Sanitioso for the American Psychological Association\u2019s Division 10 journal on creativity and culture.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

I have been investigating creative ecosystems and why people gather around these shared purpose systems for almost 15 years now. […]<\/p>\n","protected":false},"author":1,"featured_media":980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2,5],"tags":[],"class_list":["post-977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativity","category-knowledge"],"yoast_head":"\nThinking Outside Our Heads | Felipe Zamana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/felipezamana.com\/pt\/thinking-outside-our-heads\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinking Outside Our Heads | Felipe Zamana\" \/>\n<meta property=\"og:description\" content=\"I have been investigating creative ecosystems and why people gather around these shared purpose systems for almost 15 years now. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/felipezamana.com\/pt\/thinking-outside-our-heads\/\" \/>\n<meta property=\"og:site_name\" content=\"Felipe Zamana\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T08:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/felipezamana.com\/wp-content\/uploads\/2026\/05\/Header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"felipezamana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"felipezamana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/felipezamana.com\\\/thinking-outside-our-heads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/thinking-outside-our-heads\\\/\"},\"author\":{\"name\":\"felipezamana\",\"@id\":\"https:\\\/\\\/felipezamana.com\\\/#\\\/schema\\\/person\\\/3c50c1a3a3238503991bf071be4fc6bb\"},\"headline\":\"Thinking Outside Our Heads\",\"datePublished\":\"2026-05-12T08:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/thinking-outside-our-heads\\\/\"},\"wordCount\":1844,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/#\\\/schema\\\/person\\\/09fd04cdc86e154cd737cc0bf75c55e0\"},\"image\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/thinking-outside-our-heads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/felipezamana.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Header.jpg\",\"articleSection\":[\"Creativity\",\"Knowledge\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/felipezamana.com\\\/thinking-outside-our-heads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/felipezamana.com\\\/thinking-outside-our-heads\\\/\",\"url\":\"https:\\\/\\\/felipezamana.com\\\/thinking-outside-our-heads\\\/\",\"name\":\"Thinking Outside Our Heads | Felipe Zamana\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/thinking-outside-our-heads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/thinking-outside-our-heads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/felipezamana.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Header.jpg\",\"datePublished\":\"2026-05-12T08:30:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/thinking-outside-our-heads\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/felipezamana.com\\\/thinking-outside-our-heads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/felipezamana.com\\\/thinking-outside-our-heads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/felipezamana.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Header.jpg\",\"contentUrl\":\"https:\\\/\\\/felipezamana.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Header.jpg\",\"width\":1920,\"height\":1081},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/felipezamana.com\\\/thinking-outside-our-heads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/felipezamana.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thinking Outside Our Heads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/felipezamana.com\\\/#website\",\"url\":\"https:\\\/\\\/felipezamana.com\\\/\",\"name\":\"Felipe Zamana\",\"description\":\"Felipe Zamana - Professor, Writer, Speaker, and Researcher\",\"publisher\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/#\\\/schema\\\/person\\\/09fd04cdc86e154cd737cc0bf75c55e0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/felipezamana.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/felipezamana.com\\\/#\\\/schema\\\/person\\\/09fd04cdc86e154cd737cc0bf75c55e0\",\"name\":\"felipezamana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/felipezamana.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/20102020.png\",\"url\":\"https:\\\/\\\/felipezamana.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/20102020.png\",\"contentUrl\":\"https:\\\/\\\/felipezamana.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/20102020.png\",\"width\":978,\"height\":978,\"caption\":\"felipezamana\"},\"logo\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/20102020.png\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/felipezamana.com\\\/#\\\/schema\\\/person\\\/3c50c1a3a3238503991bf071be4fc6bb\",\"name\":\"felipezamana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ceaf6e74f86b9ad0bc4958830a8f01b966de68adbcb897c5ff0f0768e5a29093?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ceaf6e74f86b9ad0bc4958830a8f01b966de68adbcb897c5ff0f0768e5a29093?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ceaf6e74f86b9ad0bc4958830a8f01b966de68adbcb897c5ff0f0768e5a29093?s=96&d=mm&r=g\",\"caption\":\"felipezamana\"},\"sameAs\":[\"https:\\\/\\\/felipezamana.com\"],\"url\":\"https:\\\/\\\/felipezamana.com\\\/pt\\\/author\\\/zama_89\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thinking Outside Our Heads | Felipe Zamana","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/felipezamana.com\/pt\/thinking-outside-our-heads\/","og_locale":"pt_BR","og_type":"article","og_title":"Thinking Outside Our Heads | Felipe Zamana","og_description":"I have been investigating creative ecosystems and why people gather around these shared purpose systems for almost 15 years now. […]","og_url":"https:\/\/felipezamana.com\/pt\/thinking-outside-our-heads\/","og_site_name":"Felipe Zamana","article_published_time":"2026-05-12T08:30:00+00:00","og_image":[{"width":1920,"height":1081,"url":"https:\/\/felipezamana.com\/wp-content\/uploads\/2026\/05\/Header.jpg","type":"image\/jpeg"}],"author":"felipezamana","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"felipezamana","Est. tempo de leitura":"9 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/felipezamana.com\/thinking-outside-our-heads\/#article","isPartOf":{"@id":"https:\/\/felipezamana.com\/thinking-outside-our-heads\/"},"author":{"name":"felipezamana","@id":"https:\/\/felipezamana.com\/#\/schema\/person\/3c50c1a3a3238503991bf071be4fc6bb"},"headline":"Thinking Outside Our Heads","datePublished":"2026-05-12T08:30:00+00:00","mainEntityOfPage":{"@id":"https:\/\/felipezamana.com\/thinking-outside-our-heads\/"},"wordCount":1844,"commentCount":0,"publisher":{"@id":"https:\/\/felipezamana.com\/#\/schema\/person\/09fd04cdc86e154cd737cc0bf75c55e0"},"image":{"@id":"https:\/\/felipezamana.com\/thinking-outside-our-heads\/#primaryimage"},"thumbnailUrl":"https:\/\/felipezamana.com\/wp-content\/uploads\/2026\/05\/Header.jpg","articleSection":["Creativity","Knowledge"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/felipezamana.com\/thinking-outside-our-heads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/felipezamana.com\/thinking-outside-our-heads\/","url":"https:\/\/felipezamana.com\/thinking-outside-our-heads\/","name":"Thinking Outside Our Heads | Felipe Zamana","isPartOf":{"@id":"https:\/\/felipezamana.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/felipezamana.com\/thinking-outside-our-heads\/#primaryimage"},"image":{"@id":"https:\/\/felipezamana.com\/thinking-outside-our-heads\/#primaryimage"},"thumbnailUrl":"https:\/\/felipezamana.com\/wp-content\/uploads\/2026\/05\/Header.jpg","datePublished":"2026-05-12T08:30:00+00:00","breadcrumb":{"@id":"https:\/\/felipezamana.com\/thinking-outside-our-heads\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/felipezamana.com\/thinking-outside-our-heads\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/felipezamana.com\/thinking-outside-our-heads\/#primaryimage","url":"https:\/\/felipezamana.com\/wp-content\/uploads\/2026\/05\/Header.jpg","contentUrl":"https:\/\/felipezamana.com\/wp-content\/uploads\/2026\/05\/Header.jpg","width":1920,"height":1081},{"@type":"BreadcrumbList","@id":"https:\/\/felipezamana.com\/thinking-outside-our-heads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/felipezamana.com\/"},{"@type":"ListItem","position":2,"name":"Thinking Outside Our Heads"}]},{"@type":"WebSite","@id":"https:\/\/felipezamana.com\/#website","url":"https:\/\/felipezamana.com\/","name":"Felipe Zamana","description":"Felipe Zamana - Professor, Writer, Speaker, and Researcher","publisher":{"@id":"https:\/\/felipezamana.com\/#\/schema\/person\/09fd04cdc86e154cd737cc0bf75c55e0"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/felipezamana.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":["Person","Organization"],"@id":"https:\/\/felipezamana.com\/#\/schema\/person\/09fd04cdc86e154cd737cc0bf75c55e0","name":"felipezamana","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/felipezamana.com\/wp-content\/uploads\/2024\/08\/20102020.png","url":"https:\/\/felipezamana.com\/wp-content\/uploads\/2024\/08\/20102020.png","contentUrl":"https:\/\/felipezamana.com\/wp-content\/uploads\/2024\/08\/20102020.png","width":978,"height":978,"caption":"felipezamana"},"logo":{"@id":"https:\/\/felipezamana.com\/wp-content\/uploads\/2024\/08\/20102020.png"}},{"@type":"Person","@id":"https:\/\/felipezamana.com\/#\/schema\/person\/3c50c1a3a3238503991bf071be4fc6bb","name":"felipezamana","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/ceaf6e74f86b9ad0bc4958830a8f01b966de68adbcb897c5ff0f0768e5a29093?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ceaf6e74f86b9ad0bc4958830a8f01b966de68adbcb897c5ff0f0768e5a29093?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ceaf6e74f86b9ad0bc4958830a8f01b966de68adbcb897c5ff0f0768e5a29093?s=96&d=mm&r=g","caption":"felipezamana"},"sameAs":["https:\/\/felipezamana.com"],"url":"https:\/\/felipezamana.com\/pt\/author\/zama_89\/"}]}},"_links":{"self":[{"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/posts\/977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/comments?post=977"}],"version-history":[{"count":1,"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/posts\/977\/revisions"}],"predecessor-version":[{"id":981,"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/posts\/977\/revisions\/981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/media\/980"}],"wp:attachment":[{"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/media?parent=977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/categories?post=977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/tags?post=977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}