{"id":33,"date":"2023-04-20T17:57:00","date_gmt":"2023-04-20T17:57:00","guid":{"rendered":"http:\/\/localhost\/FelipeZamana\/?p=33"},"modified":"2026-04-11T15:37:55","modified_gmt":"2026-04-11T15:37:55","slug":"do-you-feel-pressured-to-create","status":"publish","type":"post","link":"https:\/\/felipezamana.com\/pt\/do-you-feel-pressured-to-create\/","title":{"rendered":"Do you feel pressured to create?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" id=\"ember61\">Nobody likes to feel pressured, and we usually associate pressure to create with something negative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember62\">However, depending on the degree of pressure and the degree of creativity, we can have very interesting results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember63\">In research by Harvard Business School Professor Teresa Amabile and colleagues, they developed the <a href=\"https:\/\/www.hbs.edu\/faculty\/Pages\/item.aspx?num=11879\">Time-Pressure\/Creativity Matrix<\/a>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember64\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember65\"><strong>Low Pressure vs. Low Creativity<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember66\">Everyday activities that you barely pay attention to. In the professional environment, these are repetitive activities that will soon be automated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember67\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember68\"><strong>Low Pressure vs. High Creativity<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember69\">Activities you do for pleasure. They can be something simple, like knitting or drawing, as it can be some side project that applying effort can become your mission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember70\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember71\"><strong>High Pressure vs. Low Creativity<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember72\">Typical urgent work on a Friday afternoon. Something you will have to do on the run and without much time to &#8220;innovate&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember73\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember74\"><strong>High Pressure vs. High Creativity<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember75\">To achieve high levels of creativity, there must also be pressure to do so. It will be something worth fighting for and that you really want to see accomplished.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember76\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember77\">As we can see, there is a sweet spot for creativity to happen; it thrives when there is some pressure and limitation, but not too much. <a href=\"https:\/\/www.weforum.org\/agenda\/2017\/03\/learning-about-creativity-from-formula-1\/\">According to Performance scientist James Hewitt<\/a>,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;Our response to pressure is individual; some people thrive when their backs are against the wall; others prefer a more relaxed approach. For most of us, it is a combination of the two.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember79\">If you are looking for ways to balance pressure and creativity, there are some specific conditions to do it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember80\">One of them is when we feel enough pressure and incentive to encourage flexible thinking. <em>&#8220;If we don\u2019t have any pressure or incentive, we can talk forever without actually creating anything. When a clock is ticking when a reward is waiting and we need to find an answer, our minds are more open to new ways of looking at a problem and we become more cognitively flexible&#8221;<\/em>, explains Hewitt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember81\">It also happens when we don\u2019t get too comfortable. <em>&#8220;When we\u2019ve finally developed an idea that we\u2019re proud of, it\u2019s easy to feel self-satisfied in the afterglow of creative breakthrough&#8221;<\/em>, says Hewitt, <em>&#8220;[but] one way to avoid this state is to regularly move boundaries and change rules.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember82\">At the end of the day, we are always dealing with different pressures. But once we find the balance, we can achieve more without compromising the quality of our work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember83\"><br><strong>Have you ever enjoyed a \u2018task-negative\u2019 state to provoke creative reflection?<\/strong><br><strong>What level of pressure facilitates your most creative moments?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nobody likes to feel pressured, and we usually associate pressure to create with something negative. However, depending on the degree [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":492,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-33","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do you feel pressured to create? | Felipe Zamana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/felipezamana.com\/pt\/do-you-feel-pressured-to-create\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do you feel pressured to create? | Felipe Zamana\" \/>\n<meta property=\"og:description\" content=\"Nobody likes to feel pressured, and we usually associate pressure to create with something negative. 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