{"id":302,"date":"2023-04-27T13:52:00","date_gmt":"2023-04-27T13:52:00","guid":{"rendered":"http:\/\/localhost\/FelipeZamana\/?p=302"},"modified":"2026-04-11T15:37:55","modified_gmt":"2026-04-11T15:37:55","slug":"creativity-takes-time","status":"publish","type":"post","link":"https:\/\/felipezamana.com\/pt\/creativity-takes-time\/","title":{"rendered":"Creativity takes time"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" id=\"ember61\">What best describes creativity: a lightbulb or a lightning bolt?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember62\">Answer: neither.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember64\">These are how most people see creativity. However, both metaphors are just the final step or even the result of a whole process. And all this process takes time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember65\">Creativity researcher <a href=\"https:\/\/www.linkedin.com\/in\/zorana-ivcevic-pringle\/\">Zorana Ivcevic Pringle<\/a> from the Yale Center for Emotional Intelligence <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/creativity-the-art-and-science\/202209\/realizing-creativity\">explained what this process looks like<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;First, people have to regulate expectations of the creative process. They have to understand the nature of the creative process. (Creativity is hard! But sometimes what has to be done is also boring.) It helps to know what kinds of obstacles might be encountered during creative work.<\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Second, creativity requires exploring ideas before committing to something; self-regulation is necessary so that people don\u2019t get fixated on one avenue, strategy, tool, procedure, or idea prematurely.<\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Third, creative achievement benefits from setting appropriate goals: ones that are challenging (to enable something original to be done) but still within a person\u2019s reach.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember70\">These functions are what William Kentridge and Bronwyn Lace described as <a href=\"https:\/\/lessgoodidea.com\/about\">&#8220;the less good idea&#8221;<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;Often, you start with a good idea, it might seem crystal clear at first, but when you take it off the proverbial drawing board, cracks and fissures emerge in its surface, and they cannot be ignored. It is in following the secondary ideas, those less good ideas coined to address the first idea\u2019s cracks, arguing that in the act of playing with an idea, you can recognize those things you didn\u2019t know in advance but knew somewhere inside of you.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember72\">Of course, there is much happening between the lines and it can slightly differ depending on the person or domain. But, in general, we all face these same steps during the process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember73\">Pringle and colleagues identified that creators may have different sets of expectations, strategies, and intensity and concluded that<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;People have to invest effort in an activity to reach high levels of achievement. (&#8230;) Importantly, there isn\u2019t one best way to manage creative work. As we consider how to teach skills of creative work beyond coming up with ideas, we need to find ways to teach coping with the creative process and its surprises and frustrations.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember75\">Creativity is an arduous path that we need to take. But if we are willing to face the hard times, we may reap the rewards &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=kkAYze6ae18\">like our own personal hero&#8217;s journey<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;[To do the work] we need to rest, to read, to reconnect. It is the invisible labor that makes creative life possible.&#8221; &#8211; <\/em><a href=\"https:\/\/www.nytimes.com\/2019\/06\/21\/opinion\/summer-lying-fallow.html\"><em>Bonnie Tsui<\/em><\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember77\">If you&#8217;re a leader trying to motivate your team to innovate or a teacher stimulating your students to think differently, be sure to give them time. You can&#8217;t rush it; otherwise, you will be stuck in the same-as-usual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember78\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ember79\"><strong>Have you ever faced these challenges of the creative process?<\/strong><br><strong>What are your strategies to overcome possible obstacles during the process?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What best describes creativity: a lightbulb or a lightning bolt? Answer: neither. These are how most people see creativity. However, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creativity takes time | Felipe Zamana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/felipezamana.com\/pt\/creativity-takes-time\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creativity takes time | Felipe Zamana\" \/>\n<meta property=\"og:description\" content=\"What best describes creativity: a lightbulb or a lightning bolt? Answer: neither. These are how most people see creativity. However, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/felipezamana.com\/pt\/creativity-takes-time\/\" \/>\n<meta property=\"og:site_name\" content=\"Felipe Zamana\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-27T13:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-11T15:37:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/felipezamana.com\/wp-content\/uploads\/2024\/08\/Header-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"felipezamana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"felipezamana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/felipezamana.com\\\/creativity-takes-time\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/creativity-takes-time\\\/\"},\"author\":{\"name\":\"felipezamana\",\"@id\":\"https:\\\/\\\/felipezamana.com\\\/#\\\/schema\\\/person\\\/09fd04cdc86e154cd737cc0bf75c55e0\"},\"headline\":\"Creativity takes time\",\"datePublished\":\"2023-04-27T13:52:00+00:00\",\"dateModified\":\"2026-04-11T15:37:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/creativity-takes-time\\\/\"},\"wordCount\":486,\"publisher\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/#\\\/schema\\\/person\\\/09fd04cdc86e154cd737cc0bf75c55e0\"},\"image\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/creativity-takes-time\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/felipezamana.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Header-3.png\",\"articleSection\":[\"Creativity\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/felipezamana.com\\\/creativity-takes-time\\\/\",\"url\":\"https:\\\/\\\/felipezamana.com\\\/creativity-takes-time\\\/\",\"name\":\"Creativity takes time | Felipe Zamana\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/creativity-takes-time\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/creativity-takes-time\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/felipezamana.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Header-3.png\",\"datePublished\":\"2023-04-27T13:52:00+00:00\",\"dateModified\":\"2026-04-11T15:37:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/creativity-takes-time\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/felipezamana.com\\\/creativity-takes-time\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/felipezamana.com\\\/creativity-takes-time\\\/#primaryimage\",\"url\":\"https:\\\/\\\/felipezamana.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Header-3.png\",\"contentUrl\":\"https:\\\/\\\/felipezamana.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Header-3.png\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/felipezamana.com\\\/creativity-takes-time\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/felipezamana.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creativity takes time\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/felipezamana.com\\\/#website\",\"url\":\"https:\\\/\\\/felipezamana.com\\\/\",\"name\":\"Felipe Zamana\",\"description\":\"Felipe Zamana - Professor, Writer, Speaker, and Researcher\",\"publisher\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/#\\\/schema\\\/person\\\/09fd04cdc86e154cd737cc0bf75c55e0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/felipezamana.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/felipezamana.com\\\/#\\\/schema\\\/person\\\/09fd04cdc86e154cd737cc0bf75c55e0\",\"name\":\"felipezamana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/felipezamana.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/20102020.png\",\"url\":\"https:\\\/\\\/felipezamana.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/20102020.png\",\"contentUrl\":\"https:\\\/\\\/felipezamana.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/20102020.png\",\"width\":978,\"height\":978,\"caption\":\"felipezamana\"},\"logo\":{\"@id\":\"https:\\\/\\\/felipezamana.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/20102020.png\"},\"url\":\"https:\\\/\\\/felipezamana.com\\\/pt\\\/author\\\/felipezamana\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creativity takes time | Felipe Zamana","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/felipezamana.com\/pt\/creativity-takes-time\/","og_locale":"pt_BR","og_type":"article","og_title":"Creativity takes time | Felipe Zamana","og_description":"What best describes creativity: a lightbulb or a lightning bolt? Answer: neither. These are how most people see creativity. However, [&hellip;]","og_url":"https:\/\/felipezamana.com\/pt\/creativity-takes-time\/","og_site_name":"Felipe Zamana","article_published_time":"2023-04-27T13:52:00+00:00","article_modified_time":"2026-04-11T15:37:55+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/felipezamana.com\/wp-content\/uploads\/2024\/08\/Header-3.png","type":"image\/png"}],"author":"felipezamana","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"felipezamana","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/felipezamana.com\/creativity-takes-time\/#article","isPartOf":{"@id":"https:\/\/felipezamana.com\/creativity-takes-time\/"},"author":{"name":"felipezamana","@id":"https:\/\/felipezamana.com\/#\/schema\/person\/09fd04cdc86e154cd737cc0bf75c55e0"},"headline":"Creativity takes time","datePublished":"2023-04-27T13:52:00+00:00","dateModified":"2026-04-11T15:37:55+00:00","mainEntityOfPage":{"@id":"https:\/\/felipezamana.com\/creativity-takes-time\/"},"wordCount":486,"publisher":{"@id":"https:\/\/felipezamana.com\/#\/schema\/person\/09fd04cdc86e154cd737cc0bf75c55e0"},"image":{"@id":"https:\/\/felipezamana.com\/creativity-takes-time\/#primaryimage"},"thumbnailUrl":"https:\/\/felipezamana.com\/wp-content\/uploads\/2024\/08\/Header-3.png","articleSection":["Creativity"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/felipezamana.com\/creativity-takes-time\/","url":"https:\/\/felipezamana.com\/creativity-takes-time\/","name":"Creativity takes time | Felipe Zamana","isPartOf":{"@id":"https:\/\/felipezamana.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/felipezamana.com\/creativity-takes-time\/#primaryimage"},"image":{"@id":"https:\/\/felipezamana.com\/creativity-takes-time\/#primaryimage"},"thumbnailUrl":"https:\/\/felipezamana.com\/wp-content\/uploads\/2024\/08\/Header-3.png","datePublished":"2023-04-27T13:52:00+00:00","dateModified":"2026-04-11T15:37:55+00:00","breadcrumb":{"@id":"https:\/\/felipezamana.com\/creativity-takes-time\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/felipezamana.com\/creativity-takes-time\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/felipezamana.com\/creativity-takes-time\/#primaryimage","url":"https:\/\/felipezamana.com\/wp-content\/uploads\/2024\/08\/Header-3.png","contentUrl":"https:\/\/felipezamana.com\/wp-content\/uploads\/2024\/08\/Header-3.png","width":1200,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/felipezamana.com\/creativity-takes-time\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/felipezamana.com\/"},{"@type":"ListItem","position":2,"name":"Creativity takes time"}]},{"@type":"WebSite","@id":"https:\/\/felipezamana.com\/#website","url":"https:\/\/felipezamana.com\/","name":"Felipe Zamana","description":"Felipe Zamana - Professor, Writer, Speaker, and Researcher","publisher":{"@id":"https:\/\/felipezamana.com\/#\/schema\/person\/09fd04cdc86e154cd737cc0bf75c55e0"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/felipezamana.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":["Person","Organization"],"@id":"https:\/\/felipezamana.com\/#\/schema\/person\/09fd04cdc86e154cd737cc0bf75c55e0","name":"felipezamana","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/felipezamana.com\/wp-content\/uploads\/2024\/08\/20102020.png","url":"https:\/\/felipezamana.com\/wp-content\/uploads\/2024\/08\/20102020.png","contentUrl":"https:\/\/felipezamana.com\/wp-content\/uploads\/2024\/08\/20102020.png","width":978,"height":978,"caption":"felipezamana"},"logo":{"@id":"https:\/\/felipezamana.com\/wp-content\/uploads\/2024\/08\/20102020.png"},"url":"https:\/\/felipezamana.com\/pt\/author\/felipezamana\/"}]}},"_links":{"self":[{"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/posts\/302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/comments?post=302"}],"version-history":[{"count":1,"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/posts\/302\/revisions"}],"predecessor-version":[{"id":582,"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/posts\/302\/revisions\/582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/media\/493"}],"wp:attachment":[{"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/media?parent=302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/categories?post=302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/felipezamana.com\/pt\/wp-json\/wp\/v2\/tags?post=302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}